Dany gets her Groove Back
October 22, 2007 at 8:52 pm | In Peace Corps, friends, micronegocios, teaching | 4 CommentsThe title of this entry refers to the fact that I’ve been in a bit of a funk lately regarding my service. Mostly this derives from the fact that two of my closest friends from training went home about three weeks ago, which was, frankly, really upsetting. Additionally, the abundance of down-time, and my inability to be immediately effective, especially compared to my last job, has finally hit me. I’m still getting used to it – I feel guilty when I spend two hours of an afternoon reading a book. I had anticipated this, but am nevertheless still dealing with it mentally and emotionally. However, ever since my trip to Lima, things have been on the up and up. For one, spending time with good friends was a big plus. Additionally, the fact that the fair was such a success for my group and for me was another boon to the old heart and mind.
Today I had a day-long meeting with the artisans. It was a good lesson in Peruvian-reunion-protocol, as people trickled in around 10:15 for a meeting scheduled for 9:00am, and only half the group showed. Nevertheless, it was a successful, but long meeting. Relevant points were, for one, upcoming fairs, as well as personal and association-wide accounting, marketing, and English classes. We have now committed to four fairs in the next four weeks, all of which I’ll be attending. One is 20 minutes away in Lambayeque, the other 20 minutes in the other direction in Jayanca, one right here in Tucume, and the last in Lima. I made a small dent in what will come to be, I believe, one of my most tasking projects here in explaining that they need to smooth out their accounting process. They have a system, and it gets the job done, but it is SO haphazard, and to any outsider it looks completely disorganized. If they are going to be investing more in fair/exposition attendance, they need to be a lot more organized with their money because these things are costly. We spoke as well about their marketing, with two important suggestions. One, I thought it might be a good idea to put together some sort of book or catalogue that details with pictures their process of production. Everything is handmade, but some of it is so well-done, it looks machine made. It would be nice for gringos like me to be able to see some sort of documentation of the process and what goes into making the products. As well, I asked that they include some pictures of their products being utilized in the home. Sometimes a tourist or buyer needs a little inspiration given the products we have, and if they could see it in someone else’s home, maybe it will help them visualize where it might go in their own abode.
So, these are the sorts of things I’m helping with, at least at present. As I’ve said, they are already formalized, they already have great products. They are not, however, ready for exportation. The little steps in-between are where I’m trying to help with outside-of-the-Peruvian-box ideas (though things that may be obvious to the reader). As they become more organized, more well-known, and save more money, we can start thinking about exportation but I don’t see that happening for at least another six months to a year. Maybe more, I’m a newborn at this stuff. To aid in this, I’m going to put together a little presentation about personal accounting, because I have a sneaking suspicion that a few of the artisans might actually be losing money with the way they run their system now. I’m also going to try to throw something together about marketing, to try to squeeze more ideas out of them, so I’m not supplying all the brain juice in this operation.
Oh, so the last thing we talked about were English classes which we will start in January three times a week for three hours a session. I think I need to start preparing NOW for this, because I have no idea how I’m going to fill nine hours a week of lessons. I guess I’ll start where I always start: with a little “baruch atah adonai, please don’t let me be a complete failure at teaching English to grown-ups, Amen.”
My trip to Lima
October 22, 2007 at 7:17 pm | In Peace Corps, micronegocios | Leave a CommentLast week the Peace Corps sponsored an artisan fair in the American embassy in Lima. All business volunteers, as well as youth, health, or environment who work in towns with artisan associations, could attend. The American embassy in Lima is fortress-sized. It looked like it would take ten minutes to walk from one end to the other (perhaps more, guesstimating was never my forte). There was a workshop which was about commercialization but ended up being a lot of pictures from Crate and Barrel catalogues. This is the second time I’ve been to a workshop run by a Peruvian for artisans where they showed such types of pictures, and the second time that I’ve heard the following (paraphrased): the home and decor market in the US has thrived since 9/11 because people started staying in their homes all the time and were afraid to go out. They try to make their homes feel safe and comfortable with pretty little bits and pieces from Crate and Barrel. I’ve heard this twice in one month here in Peru from experts, and was never aware of it while living in the states. I still don’t know if it is true or not, but interesting nevertheless. In any case, I could have gone for a bit more relevancy in the talk but you take what you can get (read: there was a free lunch).
The fair was all day Friday, and I was lucky enough to be at a table inside. Half the groups were outside under a tent that was a little bit leaky and it was cold and raining all day. Yuck. My groupo did pretty bueno with the sales. There were between 35 and 40 groups there and I think it was a hit for everyone (especially since CdP covered the travel and hostel expenses). Experience level ran the spectrum, so for some it was another opportunity to make a profit, while for others it was a good learning experience. For me as well, it was a great way to learn how to sell, what sells, how to set up a table, how to ‘haggle’, etc. The group I’m working with sells products from four different lines, silver jewelry, pressed aluminum, batik (dyed fabric), and woven products from native cotton. The cotton products are cool because they dye the cotton with everything from aloe vera to avocado seed- the colors are subtle but beautiful. I digress, there were a few other groups there with similar products to ours, some with ceramics, some selling food (algorrobina, honey, chocolate, yogurt), and an assortment of other artisan groups. It must have inspired my group, because in a meeting today we committed to four other fairs in the next four weeks. More to come.
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